Interview With Marcus Sheridan!

Marcus Sheridan is a guy that is taking the inbound marketing field by absolute storm.  The best part is that this guy is the real deal.  He put inbound marketing principals into play for his swimming pool business in 2008 and while other companies were going out of business, his company thrived.

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The Triangle Of Trust: Secrets To Better Rankings, More Traffic, And Killer Sales

The Triangle of Trust can bring you
better rankings, more traffic and ...
more sales!

Frank Kern was the first person to use the phrase "Triangle of Trust."  However, what I want to talk to you about now is much more than the way he uses the phrase.

I want to show you how to use a better, more improved "triangle of trust" in a way that improves search rankings, gets you a ton more traffic, but more importantly gets you a TON more sales.

If you want more traffic, better rankings, and more sales then ... read more by clicking here now.

How A 7 Day Old Blog Attracted 500 Visitors And Over $1,000,000 In New Customers

Apply These Tips To Make More
From Your Site As Soon As Next Week

A week ago today I started a blog over at wordpress.  It's at http://mattgoffrey.wordpress.com

In that single week I've gotten 500 visitors to the blog, 50 people signed up to the mailing list, but more importantly 12 new consulting clients.  Because of how I'm paid, each of these should be worth $200,000 to me pretty easily if they follow my advice (and most do because of how I work with people).

So how did I do this?  How did such new blog ... and a free blog hosted on wordpress no less ... get traffic, email subscribers, and new business?

Best Business To Be In Now

This is going to be an uncharacteristically short post.

Here's the bottom line.  If you're relatively new in business, or struggling with the business that you are in, then you DEFINITELY need to stop what you're doing and start a mobile app business.

There is no question that this is the best business to be in right now.

You can make an insanely huge amount of money in an insanely short period of time.

Now, let me point something out, I said "you can make..."

As in it's possible.  That doesn't mean that "you will" by any stretch.  However, in my opinion, you can make more with less effort than ANYTHING else.  I'm even starting to switch everything I over to focusing on this for some very simple reasons:

1. Over the last 9 months I've made over 1.5 million dollars with that amount going upward WEEKLY
2. At the same time I've spent only about an hour a day working on it

My point here is that I'll probably not be posting here too often anymore.

If you'd like to learn more about mobile app development and how to make a TON of money doing it, check out My Mobile App Developer Blog By Clicking Here Now.

In fact, I've even put together a start-to-finish toolbox on how you can create your own apps and start making money from it even if you don't know anything about programming.  You can get my App Developer Toolbox by Clicking Here Now.

Web Traffic 101 (special report)

I just finished up a special report on how to easily gain traffic to your site.

It covers the basics of how to build traffic to your site in a way that also builds authority within your market.  The goal for the report was not just to get you more traffic, but to do it in a way that made you more money.

Click Here Now to gain access to the report.

Gaining Attention In An ADD World

In this day and age everyone is screaming for attention.

In fact that's the problem, more and more people are screaming for attention.  Advertisements are showing up in more and more places.

Do you realize that right now there's actually some idiot out there selling urinal cakes with ads on them.  That's how bad the situation is   with everyone trying to gain attention anywhere and everywhere you look.

The problem is that in order for anyone to buy anything from you they first have to give you their attention.  Yet attention is becoming harder and harder to get.  The reason for this is simple:

Advertising Pollution:
This is what I just referenced above.  Advertising is everywhere and in so many places anymore that it's rapidly getting difficult to cast your eyes almost anywhere outside your house without seeing an advertisement for something.  This is creating "noise" and people are literally beginning to simply block it out.

Paradox of Choice
Want that in red or green, the larger screen or the smaller form factor, this brand or the other.  There is so much choice that more and more people are beginning to simply choose not to choose at all.  It's the great paradox.  So much choice means that people are choosing not to choose.  In fact, the "choice overload" is leading to ...

Lack of Focus
The huge amount of advertising pollution, combined with far too much choice means that it's more difficult than ever for someone to actually focus on anything.  Add into that the always connected society that we live in with smart phones and texting, and focus really is hard to come by.  People are spending most of their time multi-tasking instead of focusing on any one thing or person.

Information Overload
The average person is subjected to more new information in a single day than the average person back in the early 1900s might receive in their entire lifetime.  Now throw in everything talked about above with lack of focus, too much choice and too much advertising.

The bottom line is that attention is the single most scarce resource of the modern economic times.

That last sentence is so important to understand that I can comfortably say this, "the entrepreneur that understands how to obtain and hold attention is the entrepreneur that will win in the marketplace ... every time and every day."

In fact, let me give you some relevant statistics to prove the points I've been making.

45,000 = the average number of products in a supermarket
75,000 = the average number of products in a walmart
500,000,000 = the number of websites
Billions = the number of web pages online right now

All of that is why:

• Only 14% of people trust any advertisement at all
• 69% of people want technologies to block advertisements
• 65% of people feel that they are bombarded with too many advertisements
• 56% of people will avoid buying from advertisers that they feel advertise too much

So lets recap:

• Attention is extremely valuable
• While at the same time there's less attention to obtain
• As time goes on, attention will get still yet more difficult to obtain

In fact, numerous online studies have shown that people absolutely do not trust marketers or advertisers at all.  Trust comes only from friends or authorities and that's it.

The problem is, you don't want to become a "friend" to your market exactly.  There's an old saying, "You're never a celebrity at home."  Basically that means to your friends, you're just you.  People ask for favors from friends.  People do not pay a premium just for the privilege of doing business with a friend.

Flip that around however, and someone that is a trusted market expert and authority; that person is a celebrity and people will pay a premium to do business with that person.

This is why it's so incredibly important for you to become a market authority and thought leader.

The question becomes, how can you become an authority and garner lots of attention?

Image Credit From Zazzle

Start By Creating A "Stalker List"

If you want attention one of the best ways to do that is to associate yourself with people that already have lots of attention, and "ride their coattails" so to speak.

Find the 5 to 10 big celebrities in your market and "stalk" their every piece of content.  Take what they say and improve on it and show it to them or give it to them  Create "top 10 best of" lists of their content and include some killer graphics and data visualizations with it.  Now let me be clear, this content needs to be off the charts great.  It needs to be worthy of one of your market celebrities to talk about.  

Associating with your celebrities, and getting them to link to you, puts you at their level in the mind of your market.  You become a celebrity, and this can happen with an amazing speed as well assuming you truly are creating great content.

Do interviews with the celebrity and give that interview to the person for use on their site (again, associating you with them).  Or take their content ... lots and lots of it ... and compile it into an ebook or special report.  Now don't just dump their content into Word as is, you'll need to modify things a little bit so that one piece of content flows naturally to the next and one chapter builds on the previous chapters.  When appropriate, link to some of your own content on your own site.

Again, give that to the celebrity/big dog/guru/whatever.  Now of course there'll be information in there about you as well, again creating the association and links back to your own site and your own content.

These strategies are designed to not just associate you (and therefore create an authority presence in the mind of your market) with the celebrity, it's designed to generate links from them to you, to get traffic from them to you.

These strategies are designed to obtain the attention of your market in a way that makes you an authority.

But Don't Just Become An Authority, Actually Be One

It isn't hard to capture attention once, the real trick, the real key is to capture attention repeatedly.

The problem is, doing that isn't exactly easy since people aren't just sitting around looking for someone to give their attention to.  If you want attention, you have to take defined and purposeful action to become an authority and to actually demonstrate that you are.

Now you don't want to say that you're an authority, simply speaking authoritatively is enough.  In fact in some ways this is where I talk about the creation of great content again.  If you speak with an authoritative "voice" at the same time that you're creating great content with great visuals, your market will naturally see you as a market authority and thought leader.

In fact, by associating yourself with other authorities, you garner more links of a higher quality (assisting your search engine placement), you garner more traffic, and a wider reach.

But How Do You Actually "Be" An Authority Other Than Speaking Authoritatively?

That's actually easier and more difficult than it sounds.  What it takes is:

1. Commit to lifelong learning in your market of choice
2. Be willing to be a thought leader and espouse new ideas and concepts
3. Be willing to say things like you say them, even if it means going against entrenched "wisdom"
4. Work hard to create absolutely the best content there is in your market space
5. Speak and write for free to establish yourself

What you want to do is start by writing free reports and making them available on your website.

Then move to combining content from major celebrities in your field into ebooks and linking to your free reports where appropriate.  Again, just give those to the celebrity so that they can give it to their people.

Then look around at your local newspapers and contact them to see if you can write some content at no cost.  Look for other blogs and write posts for them, again make these great posts and again link back to your content where appropriate.  Believe it or not, this almost always works, even writing content for papers or often even major magazines and publications.

Next, you need to begin blogging like crazy.  Create the kinds of great blog posts that you wish other people in your market would create.  Don't just be good, be great, and be willing to be great for longer than anyone else, in more detail and depth than any one else.

Go one step farther than even that and offer your help to others in your market for free.  Start a free coaching program or offer to give strategy sessions at no cost.  Be willing to go farther and do more.

Find out what seminars or conferences are available in your market and write the conference director or manager with a proposal to speak there at no cost.  This is a huge secret.  When you can become one of the speakers at a conference you are automatically deemed an expert by every single person in attendance.

You will also be considered an expert by the people that get any of the marketing for the event and an expert by the people that read blog posts about the event.  In other words, speaking at seminars and conferences can be huge for helping you become an authority and for helping you to capture your markets attention.

Dare to be great.

What Is Inbound Marketing

There's a lot of talk about inbound marketing.  My last article on SEO Chat was specifically about it in fact.


So lets first talk about what Inbound Marketing is, then how you do it to almost literally control search.

In a nutshell, inbound marketing is the convergence of content marketing, social media marketing, and search engine optimization.

Knowing what "inbound marketing" is does you no good if you don't know how to do it, or just as importantly why you should be doing it.

Why Inbound Marketing Should Be Your Focus

Let me start by saying that if you're advertising I'm not suggesting that you should stop.  What I am saying is that inbound marketing absolutely should be the focus of your marketing efforts.

There is one overriding reason for this, one reason above others.  Inbound Marketing has, as its main focus, to make you an undisputed authority in your market.  As an authority you have your pick of customers at the same time you charge more and have better profits.

Inbound Marketing, once fully in place, can mean that you will no longer need to waste money on advertising because the best customers you can have are already seeking you out.  More customers than you can handle will look for you without even considering if there is anyone else in your market.

Inbound Marketing In More Detail

I explained what inbound marketing was and why you should be doing it, why it should be your focus, but there's more to explain before going into how it's done.

Inbound marketing starts with content creation, sometimes referred to as content or article marketing.  However, inbound marketing goes well beyond some of the inane article marketing strategies I've seen with taking crap articles and spinning them into more crap and putting them into even bigger crap article directories.  The problem with those strategies is that you become associated with crap articles uploaded to crap article directories that almost no one actually uses.

Inbound marketing starts with the creation of great content that goes beyond the 500 word length junk most people produce.  That content is then placed onto your blog and shared through social media.

If your content actually is great then you will find that the social sharing will spread out.  People will further share your content out which means top search rankings.

Additionally, the constant addition of detailed, in depth content for your market will also mean an overwhelming possibility of top search rankings.  Google likes new, fresh content and ranks sites well that regularly post new things.

In other words, over time, Google itself will see you as the authority in your market and for that reason automatically give you good rankings.

Not only that, but between the sharing, multiple top search rankings, and great content, customers will be much more inclined to do business with you over anyone else because you'll be the only person in the market actually answering questions.

How Inbound Marketing Is Done

Even in actual practice, inbound marketing isn't complicated.  In fact it's fairly straight forward.  The steps are:

1. Start a blog for your company.  If you have one, understand that a blog is not simply some mechanism for company press releases or milk toast about products.  If you don't have a blog let me highly recommend using wordpress.
2. Use the Google Keyword Tool to find out what questions customers are asking. (add what, how, why, and when to relevant key phrases to your market) .Take every question that any customer has asked either on search that you found or that has been asked to your sales or customer service teams, and create content around it and post that to your blog.  Share on Google+, Facebook, Twitter, Delicious, Reddit, Digg, and every other social network.
3. Create content on things your customers should know and share that content as well.
4. Do product comparisons to help your customers out ... in depth, detailed comparisons and give your opinion as to which product is better and why.
5. Give your opinions on anything and everything going on in your market.
6. Find forums relating to your market and engage in conversations there.
7. Find people on the social media sites talking about your market, especially Google+ and Facebook and engage in those conversations.

In a nutshell, that's all there is to it.

While that may seem like there isn't much there, the truth is that those seven steps constitute something incredible.  Something that can allow you to be the top player in your market very quickly.

They constitute your ability to demonstrate an overwhelming expertise in your market that no one else can hope to over come.  Preciously few markets have anyone in them doing anything like the above.

You can be the undisputed local market authority with all the customers you can handle.  That authority translates not only to more customers, it translates to the best customers that will pay you more just for the privilege of doing business with you.

How Create The Psychological Desire To Buy From You (part 1)

Understand How Buyer Decisions
Are Made In This Article

Content marketing is great, getting something to go viral is awesome.

But the truth is that those things won't actually make you more money.  At the end of the day you have to get people to want to actually buy your products and services.

This series of posts is going to deal with how people make buying decisions and will cover that process all the way down to the psychological level.

The goal will be for your business to implement a process that is so great, that appeals so much to how people make decisions, that someone almost can't help but purchase from you.

There are many techniques for doing this, and in this post I'll be sharing a few of them.

Continue reading to learn how people make buying decisions so that you can get more customers easier than ever before.

How To Quickly Generate Lots Of SEO/SMM Clients

The story of how I went from struggling and broke to highly paid consultant ... and how you can too

If you want to get more business for your SEO/SMM consulting practice then what I’m about to share with you can revolutionize how much you’re making and how easily you do it.

It is my hope that you'll avoid the mistakes I made (I explain the pitfalls) as well as gain an ability to more quickly experience success though the 4 simple steps I now use to gain top paying clients with less effort (my clients now have to explain to me why I should accept them).

Read on for the full story...

From Cold To Sold In One Conversation

How To Sell More Of Your SEO/SMM Services, Easier, and for MUCH More

Before I get into the report, know that you can download this as a PDF from Google Docs.


Businesses of every stripe and color can use much more help in the the SEO/SMM space.  Far too few are gaining the benefits that come from being found in the search engines and being engaged with their markets.

The thing is, I believe that with the global economy the way it still is that we SEO/SMM consultants have a duty to help small businesses.  Think of it like this: No matter where you live in the world, small businesses are probably the number one growth area for new employment.

If you can help a business to make more, then they can hire more people.  More people working means a better economy, which means more people working, and so on.

We, the SEO/SMM consultants, literally have it in our hands to improve our local economies and through that the economies of the countries we live in and through that the globe itself.

However, doing any of that assumes you can do two things:

1. That you can get business in the first place
2. That you are charging enough for your client to take you seriously and do what you say they should

What I want to do is show you exactly how you can do both. I want to show you exactly how you can close about 50% of the people (or more) that you talk to as a customer at the same time you are increasing your prices by at least ten or twelve times what you currently charge.

Would you like to do that?  Would you like to close business easier while charging much more?

Read on and I’ll show you how.