"Cheating" to get tons of traffic (part 1)

The first part of the series I promised when you signed up to the list. This first piece of the puzzle starts the process. Click Here to get the first report.

Traffic Generation - Get a lot of visitors to your site FAST

Just posted how to do this over on the facebook page. Check it out by clicking here now. One thing, I will be giving some REALLY cool stuff ONLY to people that "like" the facebook page. Go ahead and do that and get all kinds of cool extra information.

The Triangle Of Trust: Secrets To Better Rankings, More Traffic, And Killer Sales

The Triangle of Trust can bring you
better rankings, more traffic and ...
more sales!

Frank Kern was the first person to use the phrase "Triangle of Trust."  However, what I want to talk to you about now is much more than the way he uses the phrase.

I want to show you how to use a better, more improved "triangle of trust" in a way that improves search rankings, gets you a ton more traffic, but more importantly gets you a TON more sales.

If you want more traffic, better rankings, and more sales then ... read more by clicking here now.

How A 7 Day Old Blog Attracted 500 Visitors And Over $1,000,000 In New Customers

Apply These Tips To Make More
From Your Site As Soon As Next Week

A week ago today I started a blog over at wordpress.  It's at http://mattgoffrey.wordpress.com

In that single week I've gotten 500 visitors to the blog, 50 people signed up to the mailing list, but more importantly 12 new consulting clients.  Because of how I'm paid, each of these should be worth $200,000 to me pretty easily if they follow my advice (and most do because of how I work with people).

So how did I do this?  How did such new blog ... and a free blog hosted on wordpress no less ... get traffic, email subscribers, and new business?

Gaining Attention In An ADD World

In this day and age everyone is screaming for attention.

In fact that's the problem, more and more people are screaming for attention.  Advertisements are showing up in more and more places.

Do you realize that right now there's actually some idiot out there selling urinal cakes with ads on them.  That's how bad the situation is   with everyone trying to gain attention anywhere and everywhere you look.

The problem is that in order for anyone to buy anything from you they first have to give you their attention.  Yet attention is becoming harder and harder to get.  The reason for this is simple:

Advertising Pollution:
This is what I just referenced above.  Advertising is everywhere and in so many places anymore that it's rapidly getting difficult to cast your eyes almost anywhere outside your house without seeing an advertisement for something.  This is creating "noise" and people are literally beginning to simply block it out.

Paradox of Choice
Want that in red or green, the larger screen or the smaller form factor, this brand or the other.  There is so much choice that more and more people are beginning to simply choose not to choose at all.  It's the great paradox.  So much choice means that people are choosing not to choose.  In fact, the "choice overload" is leading to ...

Lack of Focus
The huge amount of advertising pollution, combined with far too much choice means that it's more difficult than ever for someone to actually focus on anything.  Add into that the always connected society that we live in with smart phones and texting, and focus really is hard to come by.  People are spending most of their time multi-tasking instead of focusing on any one thing or person.

Information Overload
The average person is subjected to more new information in a single day than the average person back in the early 1900s might receive in their entire lifetime.  Now throw in everything talked about above with lack of focus, too much choice and too much advertising.

The bottom line is that attention is the single most scarce resource of the modern economic times.

That last sentence is so important to understand that I can comfortably say this, "the entrepreneur that understands how to obtain and hold attention is the entrepreneur that will win in the marketplace ... every time and every day."

In fact, let me give you some relevant statistics to prove the points I've been making.

45,000 = the average number of products in a supermarket
75,000 = the average number of products in a walmart
500,000,000 = the number of websites
Billions = the number of web pages online right now

All of that is why:

• Only 14% of people trust any advertisement at all
• 69% of people want technologies to block advertisements
• 65% of people feel that they are bombarded with too many advertisements
• 56% of people will avoid buying from advertisers that they feel advertise too much

So lets recap:

• Attention is extremely valuable
• While at the same time there's less attention to obtain
• As time goes on, attention will get still yet more difficult to obtain

In fact, numerous online studies have shown that people absolutely do not trust marketers or advertisers at all.  Trust comes only from friends or authorities and that's it.

The problem is, you don't want to become a "friend" to your market exactly.  There's an old saying, "You're never a celebrity at home."  Basically that means to your friends, you're just you.  People ask for favors from friends.  People do not pay a premium just for the privilege of doing business with a friend.

Flip that around however, and someone that is a trusted market expert and authority; that person is a celebrity and people will pay a premium to do business with that person.

This is why it's so incredibly important for you to become a market authority and thought leader.

The question becomes, how can you become an authority and garner lots of attention?

Image Credit From Zazzle

Start By Creating A "Stalker List"

If you want attention one of the best ways to do that is to associate yourself with people that already have lots of attention, and "ride their coattails" so to speak.

Find the 5 to 10 big celebrities in your market and "stalk" their every piece of content.  Take what they say and improve on it and show it to them or give it to them  Create "top 10 best of" lists of their content and include some killer graphics and data visualizations with it.  Now let me be clear, this content needs to be off the charts great.  It needs to be worthy of one of your market celebrities to talk about.  

Associating with your celebrities, and getting them to link to you, puts you at their level in the mind of your market.  You become a celebrity, and this can happen with an amazing speed as well assuming you truly are creating great content.

Do interviews with the celebrity and give that interview to the person for use on their site (again, associating you with them).  Or take their content ... lots and lots of it ... and compile it into an ebook or special report.  Now don't just dump their content into Word as is, you'll need to modify things a little bit so that one piece of content flows naturally to the next and one chapter builds on the previous chapters.  When appropriate, link to some of your own content on your own site.

Again, give that to the celebrity/big dog/guru/whatever.  Now of course there'll be information in there about you as well, again creating the association and links back to your own site and your own content.

These strategies are designed to not just associate you (and therefore create an authority presence in the mind of your market) with the celebrity, it's designed to generate links from them to you, to get traffic from them to you.

These strategies are designed to obtain the attention of your market in a way that makes you an authority.

But Don't Just Become An Authority, Actually Be One

It isn't hard to capture attention once, the real trick, the real key is to capture attention repeatedly.

The problem is, doing that isn't exactly easy since people aren't just sitting around looking for someone to give their attention to.  If you want attention, you have to take defined and purposeful action to become an authority and to actually demonstrate that you are.

Now you don't want to say that you're an authority, simply speaking authoritatively is enough.  In fact in some ways this is where I talk about the creation of great content again.  If you speak with an authoritative "voice" at the same time that you're creating great content with great visuals, your market will naturally see you as a market authority and thought leader.

In fact, by associating yourself with other authorities, you garner more links of a higher quality (assisting your search engine placement), you garner more traffic, and a wider reach.

But How Do You Actually "Be" An Authority Other Than Speaking Authoritatively?

That's actually easier and more difficult than it sounds.  What it takes is:

1. Commit to lifelong learning in your market of choice
2. Be willing to be a thought leader and espouse new ideas and concepts
3. Be willing to say things like you say them, even if it means going against entrenched "wisdom"
4. Work hard to create absolutely the best content there is in your market space
5. Speak and write for free to establish yourself

What you want to do is start by writing free reports and making them available on your website.

Then move to combining content from major celebrities in your field into ebooks and linking to your free reports where appropriate.  Again, just give those to the celebrity so that they can give it to their people.

Then look around at your local newspapers and contact them to see if you can write some content at no cost.  Look for other blogs and write posts for them, again make these great posts and again link back to your content where appropriate.  Believe it or not, this almost always works, even writing content for papers or often even major magazines and publications.

Next, you need to begin blogging like crazy.  Create the kinds of great blog posts that you wish other people in your market would create.  Don't just be good, be great, and be willing to be great for longer than anyone else, in more detail and depth than any one else.

Go one step farther than even that and offer your help to others in your market for free.  Start a free coaching program or offer to give strategy sessions at no cost.  Be willing to go farther and do more.

Find out what seminars or conferences are available in your market and write the conference director or manager with a proposal to speak there at no cost.  This is a huge secret.  When you can become one of the speakers at a conference you are automatically deemed an expert by every single person in attendance.

You will also be considered an expert by the people that get any of the marketing for the event and an expert by the people that read blog posts about the event.  In other words, speaking at seminars and conferences can be huge for helping you become an authority and for helping you to capture your markets attention.

Dare to be great.

What Is Inbound Marketing

There's a lot of talk about inbound marketing.  My last article on SEO Chat was specifically about it in fact.


So lets first talk about what Inbound Marketing is, then how you do it to almost literally control search.

In a nutshell, inbound marketing is the convergence of content marketing, social media marketing, and search engine optimization.

Knowing what "inbound marketing" is does you no good if you don't know how to do it, or just as importantly why you should be doing it.

Why Inbound Marketing Should Be Your Focus

Let me start by saying that if you're advertising I'm not suggesting that you should stop.  What I am saying is that inbound marketing absolutely should be the focus of your marketing efforts.

There is one overriding reason for this, one reason above others.  Inbound Marketing has, as its main focus, to make you an undisputed authority in your market.  As an authority you have your pick of customers at the same time you charge more and have better profits.

Inbound Marketing, once fully in place, can mean that you will no longer need to waste money on advertising because the best customers you can have are already seeking you out.  More customers than you can handle will look for you without even considering if there is anyone else in your market.

Inbound Marketing In More Detail

I explained what inbound marketing was and why you should be doing it, why it should be your focus, but there's more to explain before going into how it's done.

Inbound marketing starts with content creation, sometimes referred to as content or article marketing.  However, inbound marketing goes well beyond some of the inane article marketing strategies I've seen with taking crap articles and spinning them into more crap and putting them into even bigger crap article directories.  The problem with those strategies is that you become associated with crap articles uploaded to crap article directories that almost no one actually uses.

Inbound marketing starts with the creation of great content that goes beyond the 500 word length junk most people produce.  That content is then placed onto your blog and shared through social media.

If your content actually is great then you will find that the social sharing will spread out.  People will further share your content out which means top search rankings.

Additionally, the constant addition of detailed, in depth content for your market will also mean an overwhelming possibility of top search rankings.  Google likes new, fresh content and ranks sites well that regularly post new things.

In other words, over time, Google itself will see you as the authority in your market and for that reason automatically give you good rankings.

Not only that, but between the sharing, multiple top search rankings, and great content, customers will be much more inclined to do business with you over anyone else because you'll be the only person in the market actually answering questions.

How Inbound Marketing Is Done

Even in actual practice, inbound marketing isn't complicated.  In fact it's fairly straight forward.  The steps are:

1. Start a blog for your company.  If you have one, understand that a blog is not simply some mechanism for company press releases or milk toast about products.  If you don't have a blog let me highly recommend using wordpress.
2. Use the Google Keyword Tool to find out what questions customers are asking. (add what, how, why, and when to relevant key phrases to your market) .Take every question that any customer has asked either on search that you found or that has been asked to your sales or customer service teams, and create content around it and post that to your blog.  Share on Google+, Facebook, Twitter, Delicious, Reddit, Digg, and every other social network.
3. Create content on things your customers should know and share that content as well.
4. Do product comparisons to help your customers out ... in depth, detailed comparisons and give your opinion as to which product is better and why.
5. Give your opinions on anything and everything going on in your market.
6. Find forums relating to your market and engage in conversations there.
7. Find people on the social media sites talking about your market, especially Google+ and Facebook and engage in those conversations.

In a nutshell, that's all there is to it.

While that may seem like there isn't much there, the truth is that those seven steps constitute something incredible.  Something that can allow you to be the top player in your market very quickly.

They constitute your ability to demonstrate an overwhelming expertise in your market that no one else can hope to over come.  Preciously few markets have anyone in them doing anything like the above.

You can be the undisputed local market authority with all the customers you can handle.  That authority translates not only to more customers, it translates to the best customers that will pay you more just for the privilege of doing business with you.

From Cold To Sold In One Conversation

How To Sell More Of Your SEO/SMM Services, Easier, and for MUCH More

Before I get into the report, know that you can download this as a PDF from Google Docs.


Businesses of every stripe and color can use much more help in the the SEO/SMM space.  Far too few are gaining the benefits that come from being found in the search engines and being engaged with their markets.

The thing is, I believe that with the global economy the way it still is that we SEO/SMM consultants have a duty to help small businesses.  Think of it like this: No matter where you live in the world, small businesses are probably the number one growth area for new employment.

If you can help a business to make more, then they can hire more people.  More people working means a better economy, which means more people working, and so on.

We, the SEO/SMM consultants, literally have it in our hands to improve our local economies and through that the economies of the countries we live in and through that the globe itself.

However, doing any of that assumes you can do two things:

1. That you can get business in the first place
2. That you are charging enough for your client to take you seriously and do what you say they should

What I want to do is show you exactly how you can do both. I want to show you exactly how you can close about 50% of the people (or more) that you talk to as a customer at the same time you are increasing your prices by at least ten or twelve times what you currently charge.

Would you like to do that?  Would you like to close business easier while charging much more?

Read on and I’ll show you how.

10 Best Blog Posts For Learning How To Go Viral

I recently went about a massive project regarding viral marketing designed originally to benefit my clients that wanted to gain additional traction in their markets.  During that project, 10 locations bubbled to the top as the best information if you truly want to know how to "go viral" with your content.

I highly recommend that you check these 10 links out.  Inbound marketing simply rocks, and these links can show you how to take your content marketing (or inbound marketing) efforts to the next level.

Those 10 best are:

1. http://www.seomoz.org/blog/how-to-increase-the-odds-of-your-content-going-viral-whiteboard-friday While this video is brief, some of the "distribution" information is some of the best around.
2. http://www.distilled.net/linkbait-guide/ This "guide" is much closer to an entire book regarding how to go viral and covers an incredibly large amount of ground from product creation to distribution.
3. http://www.voltierdigital.com/portfolio/creating-quality-linkbait/ In this post (along with the next several) there is a discussion on how to create quality "link bait". Posts or content that you create that are heavily linked to are much more likely to go viral.
4. http://www.audienzblog.com/2012/01/in-the-age-of-social-media-link-bait-content-for-seo-still-rules-supreme/ Another great "link bait" post but in this case you are shown how to use the search engines to assist with your content going viral.
5. http://blog.compete.com/2012/01/16/guest-post-12-link-bait-techniques-for-catching-the-seo-big-bass/ This "link bait" post focuses on how to use "guest posting" to assist with getting your content to go viral. This is possibly one of the more unique methods.
6. http://www.7boats.com/9-proven-link-bait-ideas-to-boost-back-links-and-traffic-to-your-website/ Honestly, even though some of the others might seem like they give more information regarding the creation of "link bait" this is one of the better posts due to how the information is presented.
7. http://techlunatic.com/2011/09/how-to-write-viral-blog-posts-people/ Tech Lunatic is an odd blog with tons of guest posting. That said, this is a great post even if it is a bit brief, it gets straight to the point and gives some solid information.
8. Louis Gray 10 Great Ways to Get Discovered on Google+ You might be wondering what being discovered on a relatively tiny social network has to do with going viral. Well, the methods discussed within this post are some incredible was of creating content that goes viral as well.
9. http://thinktraffic.net/write-epic-shit If you want to go viral, try producing content that is so good, so intensely awesome that it's "epic". This post on Think Traffic talks about that and what it really means.
10. http://mattgoffrey.blogspot.com/2012/02/viral-manifesto_10.html I titled this post "The Definitive Guide On Going Viral". In this guide a small mountain of information on going viral, from creating the content to distribution to building links is discussed. Because it is a "definitive guide" it is a bit long, but if you want to go viral, then learn as much as you can with this post.

If you want to reap the extraordinary benefits that comes from viral marketing then absolutely begin your research with these top posts and videos.

I hope this helps.

The DEFINITIVE Guide To Viral Marketing

The Definitive Guide To:

Creating Content That Can Go Viral

And Doing Everything You Can To Make Sure It Does

7 Secrets To Spread Your Influence For More Traffic And Sales

Lets face it, if you have a site of your own, then you want more influence.  You want more people to see your site.  If you have a business online, then you also want to make more sales.

My latest article at SEO chat explains exactly how to do that.  Check it out by clicking here now.

The Viral Manifesto

The Viral Manifesto is literally the definitive work on how to create content and distribute it so that it goes viral.  I cover some serious ground in a lot of detail.

Learn how to find out what's interesting, what's happening, so that you can tie it into your viral efforts.

Discover how I quickly find trending topics that become fodder for viral material.

See how to create content so good, so... "epic" that people can't help but stand up and take notice.

Then get the easy methods that virtually ensure your content will be spread like crazy.

Check it out by clicking: http://bit.ly/xi4CaX now.

How To Dominate Local Search

I have a special report that explains exactly how to dominate local search.  It's on Google Docs so you can download in any format you choose.  Check it out by clicking here now.

The EXACT Method I Use To Dominate Markets

As part of this article I am going to be doing an entire series that will show a live case study of me doing exactly what this post talks about. 

That said … lets talk about how I dominate markets.

Partner with Amazon & Apple?

How would you like for Amazon or Apple to actually help you get your products prominently ranked in the search engines?  I mean literally get their assistance with ranking well on the search engines (this is MORE powerful now with the changes at Google)!

Even better, how would you like for those companies to actually help you sell your products?

I've been considering a special report on how to make that happen.  If you're interested in that, then let me know by either leaving a non-anonymous comment to this post, giving a +1 by clicking the button below, or putting my G+ Page (link to that over to the right) in one of your circles.

Everyone that does one of those will be receiving special reports on how to partner with Google, Amazon, and Apple assuming I get enough interest.

If you want the report, just hit the +1 button below, leave a comment to this post letting me know you want the report, add my G+ Page to one of your circles ... or better yet do all three :-)

Gettin Sneaky With It

At SEOchat I wrote an article titled "Real Link Wheel Secrets To Top Google Rankings."

In that article I explain how to use "link wheels" to improve how you rank on Google (and this method works for Bing and Yahoo as well).

The thing is, at least on Google, Google Plus pages seem to be getting some amount of preferential treatment.

What if you created a Google Plus Page with a title that narrowly targets a given search term and throw a link wheel against that?

Oh yeah, did I mention that Google Plus Pages aren't "sandboxed" at all?  In other words, a Google Plus Page can start getting top rankings within a few DAYS.

So if you point a link wheel at one of those puppies you could quickly get top results.

Now, what if you also get a ton of people (fiverr.com) to +1 some of your Page posts, to add the page to their circles, and so on.

No Google is seeing that your page is getting shared and everything else.

This can very quickly create a dominating search position on Google.

Now let me caution you ... be worthy.  I know I say that a lot, but this is important.  A plus page that doesn't give some good reason for a visitor to have gone there isn't going to help you much.

Flip that around, and make your Plus Page a great destination and you can generate a growing horde of customers.

Real Link Wheel Secrets To Top Google Rankings

SEO Chat earlier today published my article "Real Link Wheel Secrets To Top Google Rankings."

Check it out by going to: http://www.seochat.com/c/a/Google-Optimization-Help/Real-Link-Wheel-Secrets-To-Top-Google-Rankings/

I should have one more coming out later this week AND you should see me become a regular contributor!

Create your tutorials

Tutorials are powerful ways of attracting new visitors and of keeping current visitors coming back.

Often they are fairly long-ish and present great ways of you demonstrating your expertise.

Not only that, but a beginning tutorial on how to do something leads to more advanced tutorials.  This brings your visitors back more and gives you yet more chance to demonstrate expertise.

Now, all of that is fine and dandy but here's what is even better about tutorials; they are heavily shared.

In other words, they spread the social media networks fairly quickly.  This gives you boosts to your search rankings along with traffic from a growing variety of sources.

What tutorials can you create for your market?

Why not just ask?

In the book "Hierarchy of Contagiousness" the author says that one of the things most likely to make a piece of content likely to be shared is by asking for it to be shared.

In other words, a tweet that ends with "please retweet" is much more likely to be retweeeted.  Likewise with people asking for something to be shared.

The simple act of asking for a share makes it much more likely that a share will take place.

Given that getting your content shared can mean more traffic from more places AND it can mean better search rankings ... when you create something really good, why not ask for it to be shared with others?

SEO Chat - My New Video/Podcast

I'm going to start a weekly "show" that I'm calling SEO Chat.  I have an "episode .5" that I just posted to youtube and it will also be made available as an audio podcast as well.

Check it out and let me know what you think!

6 Strategies for Market Dominance

If you're going to be in business, then you should know a painful fact.  The evolution of the internet means that in any market, there are 10 or fewer players that get the lion share of the traffic (and therefore sales) and then there is everyone else that struggles.

If you want to succeed in your business then you need to make sure you're one of the top big dogs.

That starts by leveraging the power of information and being a thought leader.

Strategy #1: Putting your information onto iTunes and then making sure you're listed at Smashbooks.com ... and linking to your iTunes information so that it gets good links.

Strategy #2 & 3: It also means putting your information on Amazon in both print and kindle formats.  And while you're at it, why not have your products listed through Amazon as well?  Amazon is easily the largest buyer search engine in the world and for that reason you should think of them as your partner in business.

Strategy #4:  And since you are working to be a thought leader in your market and your creating information, why not also turn that information into video and post to YouTube (which by the way is actually the second most used search engine in the world).  Now, when you do that, if you're smart, you'll do something known as "title stacking".  What that means is you'll structure your title so that you can stuff your keyword that you are targeting more than once.  "Costmetic Surgeon Matt Goffrey Explains Best Way To Find A Cosmetic Surgeon".  In that example, obviously I'm targeting the phrase "cosmetic surgeon."  Or how about "Copywriting expert Matt Goffrey teaches copywriting."

Once again, I'm stuffing the title of the video with the keyword I want more than once.  The next big secret is to look at the videos that are currently ranking well in YouTube for the keyphrase you want and see what tags they are using in their videos and use them in yours.  YouTube will then assume that your video and the already well ranking one should be listed together thus pulling your video up the rankings quickly, especially if you also link to your video from other sources.

Strategy #5: Did you know that if you're an adwords advertiser that you can change your campaigns from PPC to CPA?  In other words, you pay Google ONLY on a "per action" basis, such as by the sale.  It won't matter how many clicks your ad generates, only how many SALES.  By paying on a per sale basis you can reduce your risk, increase your "ad spend", and get many more sales.

Strategy #6: This strategy is extremely counter intuitive, but it works like crazy, especially if you are smart and following strategies 1-3 above.  This strategy involves so-called "micro payments."  These are payments often of just 99 cents.  You can sell an insane amount of your best information and because it's so cheap (but still not free) get a lot of people buying it.  Further, because people are still "buying" the information you are viewed as more of an expert than someone else who maybe has only a blog.  Now, if you get REALLY smart with this, you can have entire "courses" where each step of the course is 99 cents.  Each piece teaches something really good and actionable and teases the next step.  Since the next step is only 99 cents it becomes pretty easy to say yes to that.  There are entire companies pulling in hundreds of millions of dollars doing nothing but micro-payments through facebook and iTunes.

Putting all of these strategies to work in your business can dramatically help your business to grow.