How A 7 Day Old Blog Attracted 500 Visitors And Over $1,000,000 In New Customers

Apply These Tips To Make More
From Your Site As Soon As Next Week

A week ago today I started a blog over at wordpress.  It's at http://mattgoffrey.wordpress.com

In that single week I've gotten 500 visitors to the blog, 50 people signed up to the mailing list, but more importantly 12 new consulting clients.  Because of how I'm paid, each of these should be worth $200,000 to me pretty easily if they follow my advice (and most do because of how I work with people).

So how did I do this?  How did such new blog ... and a free blog hosted on wordpress no less ... get traffic, email subscribers, and new business?

How to get in front of 375 million customers

Most everyone has heard of iTunes.  Most are aware that iTunes sells both music and apps for the iphone, itouch, and ipad.

The thing is, Apple is quickly becoming the world's second largest seller of information behind only Amazon.  And with 375 million devices, this is a massive opportunity to get yourself in front of buyers in an area that currently has nearly zero competition.

You can get your information added to the global itunes library and made available for purchase.

Getting your information to the top of a search for it is really as simple as getting some links to it.  I like to use SmashBooks.com to get this started and from there a basic link building campaign can dramatically help get your information listed at the top of a search on iTunes.

And here's the thing.  The growth of the iPad means that a HUGE number of people search itunes for information FIRST.

If you have information that you sell, putting it on iTunes, as well as making it available for the Kindle (using kdp.amazon.com) is an extremely smart thing to do.

What you do with it is just as important as getting it

There are a lot of ways of getting traffic, and as I've said in previous posts, ideally you're getting traffic from as many different sources as possible.

However, once you're getting traffic, what you choose to do with it is nearly as important as actually getting the traffic in the first place.  Far too many people simply throw traffic at a product page.

To me, this is a huge mistake.

Ideally, traffic will FIRST go to something that will give them some great information and leave them wanting more.  Which you provide when they sign up to your mailing list.

By creating an email list you get the chance to demonstrate expertise and the chance to create a relationship.

Now you can start to sell things from the position of an exert/market authority.  It'll be much easier to sell things for much high prices.

I often have clients tell me that this model doesn't work for any wide variety of reasons.  One person sold swords. Another crafts, yet another cleaning chemicals for manufacturers.  With every single one of them, without adding ANY new traffic, I nearly doubled their sales within 6 weeks.

All of them thanks to doing what I just said in this message.

When you contact me about getting your free strategy session (click the link above for details to do that) I'll explain how you can implement this strategy in your business.

Lead Generation IS Marketing

Seth Godin says that "everything" is marketing.  While that's sort of true, I'd like to draw a bit of a distinction.

Marketing is the process you use to turn people into prospects. Sales is the process of turning prospects into customers.

Lead generation, list building, and so on, are all marketing.

So let me ask you ... what are you doing to generate leads?

Are you generating leads likely to become great potential customers ... or are you generating leads that only might become "just" customers?

Whether you sell to businesses or consumers, and whether you sell large volumes to lots of people or sell small numbers to only a few, the basic model is still the same.

Not only that, but no matter which one you do, if you're smart, you want your marketing (aka lead generation) to actually attract the kinds of people that are the most likely to become the best customers.

The bigger fish, the folks that will spend more money, much more often.

So what are you doing?

In this (actually pretty old) post from Seth Godin, he talks about the importance of making sure you are only trying to do one thing with any given web page.  Now here's the thing, while he gives 4 different things a web page can do, the truth is that you should be striving FIRST AND FOREMOST to getting someone to "get someone to give you their email address so you can build a relationship with them."

The reason for that is simple.  If you can build a relationship with your potential customers, they are much more likely to become not only paying customers, but they are also much more likely to spend more when they do it.  On top of it, they are more likely to spend money with you more often.

Building a relationship with your potential customers is so important that I consider it THE single most important activity of any business (no matter what is sold or to whom).